“Which way, American man?”

Last August, DHS shared an ICE recruitment poster beneath the phrase, “Which way, American man?” — an apparent reference to the white supremacist tract, “Which Way, Western Man?” which argues that “Race consciousness, and discrimination on the basis of race, are absolutely essential to any race’s survival. 

- Homeland Security deploys white nationalist, anti-immigrant graphics to recruit, SPLC Hatewatch. 08/28/25.